Fork & Chop

What We Do

We are a Shanghai-based creative studio specializing in brand strategy, creative direction, and production for the world's most iconic athletic and fashion brands.

Brand Strategy &
Creative Direction

Campaign Concept
& Production

Product Marketing &
Go-to-Market Communication

Content Creation
(Film, Photography, Social)

Community Building &
Offline Experience

Talent Sourcing
& Management

Select Clients

Nike Jordan Converse Salomon The North Face Peak Performance Outopia On CASETiFY

The People

Fueled by a passion for the culture where sports, fashion, and storytelling collide.

Yoush Huang

Co-Founder, Strategy & Creative Lead

A passionate creator with expertise in production, photography, and visual expression.

Kris Wang

Co-Founder, Production Lead

Creativity is born from passion and curiosity.

Six Li

Account Director

True connection meets people where they are.

Summer Yin

Senior Account Executive

Passionate for listening to and narrating authentic stories.

Roger Liu

Executive Producer

10+ years bridging the gap between the suites and the streets.

Chengxi Tian

Creative, Art Direction & Fashion

Experience across digital design, campaign development, and visual storytelling.

Cian CN

Creative, Art Direction & Brand Design

Crafting narratives that connect with audiences across digital platforms.

Cathy Xu

Creative, Concept & Narrative